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Published on .

The fragrance is faux in the latest guerrilla effort for Janovic Paints New York. Agency Dweck & Campbell created the Hunk brand and advertising that appears at subway entrances in the Big Apple. Gradually, the ads will be splattered with Janovic color, until after four weeks, it covers the entire ad space, except for the Janovic logo. Art directors: Michael Dweck, Scott Vitrone
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