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FOUND ART

Published on .

The viewer get's a bug's-eye view of a ladybug on an expedition for echinacea in a spot for Nature's Resource supplements. The insect, in search of herbal nutrients, goes after St. John's wort and ginkgo biloba in two other commercials. Leo Burnett USA, Chicago, created the campaign. Blue Sky/VIFX, Harrison, N.Y., handled the computer-generated animation. Copywriter: Ted Naron.
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