Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The style of illustrator Doug Fraser jumps from outdoor to TV ads in his work for New York men's clothier Rothman's. The :15s star the "Rothman's Man," who's larger than life and dressed for success. The spots were created in-house, with Rothman's owner Ken Giddon acting as copywriter and art director. J.J. Sedelmaier Productions, White Plains, N.Y., handled animation.
Most Popular
In this article: