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FOUND ART

Published on .

The style of illustrator Doug Fraser jumps from outdoor to TV ads in his work for New York men's clothier Rothman's. The :15s star the "Rothman's Man," who's larger than life and dressed for success. The spots were created in-house, with Rothman's owner Ken Giddon acting as copywriter and art director. J.J. Sedelmaier Productions, White Plains, N.Y., handled animation.
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