×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOUND ART

Published on .

The CAAD 4 makes for a very light bicycle in an ad introducing the new ultralight frame from Cannondale. Longmont, Colo., shop TDA created an ad for the 22-pound aluminum frame that relies on whimsy rather than the straining cyclists and other imagery more typical of bike advertising. Copywriter/art director: Thomas Dooley.
In this article:
Most Popular