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Kia Motors America puts its Sportage sport-utility vehicle on the store shelf with other forms of off-road transportation, in a print ad that's part of Kia's first national media push. The South Korean carmaker is wrapping up its four-year U.S. rollout. The creative from Goldberg Moser O'Neill, San Francisco, also is appearing in local newspapers and point-of-purchase posters at dealerships. Spending this year is expected to double from $39 million in 1997.
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