×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOUND ART

Published on .

James Dean is back, and wouldn't you know, he's hanging around highways again. Not in the flesh, of course. Converse has resurrected the icon in a two-month West Coast outdoor blitz for its retro-chic Jack Purcell sneakers. The boards, via Arnold Communications, Boston, are tagged with either Nordstrom or Macy's. The picture of Mr. Dean wearing his Jack Purcells was taken by Hollywood photographer Phil Stern in 1955 and has been used in past Converse campaigns. Copywriter/art director: Paul Renner.
In this article:
Most Popular