Blurred faces help deliver a stark message of the universal pain caused by cancer, in a new campaign for the American Cancer Society. "She" is identified as the mother of a child with cancer or the daughter of a smoker or a cancer patient or a cancer-stricken wife whose husband has given up hope. Team One
, El Segundo, Calif., created the print and TV effort. Copywriter: Mike Folino. Art director: Joel Peissig.