Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

A diamond may be forever, but it won't fill your tummy like Burger King Corp.'s new Chick'n Crisp Sandwich, part of BK's new 99 cent "Great Tastes" menu launched in mid-March (AA, March 16). The fast-feeder and Ammirati Puris Lintas, New York, took inspiration from the long-running "Shadows" campaign for DeBeers Consolidated Mines' diamonds. Copywriters: Jonathan Mandell, Tom Kraemer, Paul Spencer. Art directors: Clem McCarthy, Glenn Price, Kevin Kearns.
Most Popular
In this article: