Tires and other car parts loom large in new print ads from Clorox Co.'s Armor All Products Corp. Among those specialty products featured is Extreme Tire Shine. The ads from DDB
Needham Worldwide, San Francisco, also show the repackaged Armor All products. Print breaks late in April, and an accompanying TV effort kicks off this week. Copywriter: David Wolf. Art director: Larry Gilmour.