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Published on .

Toyota Motor Corp. USA's Lexus last week debuted in Fortune the print portion of the $35 million launch for its new RX 300 sport-utility vehicle. The advertising, from Team One, El Segundo, Calif., continues in April books and into June. Print mirrors TV teasers that broke during the Olympics showing the vehicle getting "captured" by surreal carnival characters. Copywriter: Don Koeberle. Art director: Brad Gantt.
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