Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The paint job says "power" for a Toro Wheel Horse lawn tractor in a spot from Campbell Mithun Esty, Minneapolis. A garage door bulges, trying to contain that power, before opening to reveal the mower. Toro Co. won't be selling such a hot-looking vehicle. As the voice-over explains: "We only paint them red so you won't scare the neighbors."
Most Popular
In this article: