Co-Founder of Grey Interactive joins Magnet

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Scott Sorokin, previously senior VP at Grey Advertising and co-founder and managing director of Grey Interactive, has joined Magnet Interactive Communications, Washington, as exec VP-business development. While at Grey, Mr. Sorokin developed strategies for clients including Hasbro, Time Warner, General Foods, US West, Sprint and Dell Computer, including developing a site for Dell that is now generating $3.5 million a day in revenue. In his new position at Magnet, he will be responsible for developing new domestic and international business opportunities and partnerships.

Copyright March 1998, Crain Communications Inc.

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