Fox likely to bite back at Disney

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Insiders at Fox Broadcasting Co. expect the company to retaliate for the decision by Walt Disney Co.'s ABC not to allow Twentieth Century Fox to advertise its upcoming "Anastasia" during "The Wonderful World of Disney." "I would expect Fox not to allow Disney to advertise during Fox's kids programming," said one studio insider, though, officially, Fox said it has not yet barred Disney. In a similar move, the WB network will not allow advertising for Nickelodeon's "Good Burger" movie because it won't allow the Nickelodeon logo to appear.

Copyright July 1997, Crain Communications Inc.

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