FOX DRAWS THE YOUNG 'UNS

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As might be expected, Fox's prime-time audience has the youngest median age of any TV outlet, but would you believe that public TV-the home of "Barney" and "Sesame Street"-has the oldest? At 55, the Public Broadcasting Service's median age is nearly 81/2 years older than the next closest outlet, CBS, which averages 46.5 years, according to a November 1993 study by Nielsen Media Research. "A lot of people think of `Sesame Street' when they think of public TV, but in prime time, it's more like the `MacNeil Lehrer News Hour,'|" says Rob Frydlewicz, VP-associate media research director of N W Ayer, New York. On the young end of the scale, Fox weighs in with a youthful 29.2 median age, compared with 37.8 for independent TV stations, 37.8 for ABC, 40.7 for NBC and 41.7 for basic cable.

% comp % comp % comp % comp % comp Median

kids teens 18-34 35-54 55+ age

Fox 14 11 35 27 13 29.2

ABC 12 7 24 30 27 37.8

NBC 7 6 25 33 29 40.7

CBS 6 4 19 33 38 46.5

All viewers 10 6 24 31 29 40.0

Source: Nielsen Media Research

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