Fox launches ad network for kids sites

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News Corp.'s Fox Family Worldwide sales division has formed an Internet sales and marketing group, composed of Fox owned and operated sites as well as independent sites. Called Fox Kids Web Net, the new unit will act as an ad network across which advertisers can buy online media. Sites in the network include Fox's foxkids.com, foxfamilychannel.com, gchannel and bchannel. Four independent sites in the network are: Zeeks.com, FunBrain.com, Alfy.com and Headbone.com.

Copyright March 2000, Crain Communications Inc.

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