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Fox and MCI in baseball promo

Published on .

Fox Sports Net has inked MCI Telecommunications Corp. for a promo, tied to its Thursday night Major League Baseball broadcasts, called "Is this a great game or what?" For the 12-week push that launches July 3, MCI will provide a toll-free number to call for the chance to win a free trip to one of two "Baseball Thursday" games televised the following week. Fox's print, radio and on-air advertising in support of the promo will feature MCI tags.

Copyright June 1997, Crain Communications Inc.

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