×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fox and MCI in baseball promo

Published on .

Fox Sports Net has inked MCI Telecommunications Corp. for a promo, tied to its Thursday night Major League Baseball broadcasts, called "Is this a great game or what?" For the 12-week push that launches July 3, MCI will provide a toll-free number to call for the chance to win a free trip to one of two "Baseball Thursday" games televised the following week. Fox's print, radio and on-air advertising in support of the promo will feature MCI tags.

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: