FOX SETS SUPER BOWL ASKING PRICE

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(Aug. 13, 2001) -- News Corp.'s Fox, which will air Super Bowl XXXVI on Jan. 27, 2002, from New Orleans, is floating an initial high price of $2.4 million to $2.5 million for a 30-second spot, according to ad executives.

But because of the sinking economy, few advertising executives take this price seriously.

This high price would be equivalent to Viacom's CBS' initial starting price for last year's event. Though CBS made some pricey early deals, it wound up with deals averaging around $2 million.

Copyright August 2001, Crain Communications Inc.

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