According to a number of executives, Fox was around 90% sold out at the close of 2004. A broadcast network generally has 61 spots to sell, though game extensions can increase that number to 63. That leaves the network with six to eight in-game spots left with little more than a month to go. Super Bowl XXXIX will be held in Jacksonville, Fla., on Sunday, Feb. 6.
Super Bowl XXXIX
Ameriquest Mortgage Co. (Half time sponsor)
Ford Motor Co.'s Lincoln Mercury
General Motors Corp.'s Cadillac
McIlhenny Co.'s Tabasco
Novartis- Ciba Vision
Source: Advertising Age, Fox, published reports