Fox nearly sold out for game day

By Published on .

This year sees the arrival of a whole set of first time advertisers. They will include Ameriquest Mortgage Co., Volvo and Novartis' CIBA Vision along with a number of marketers returning to the big game after a long break. Ford and Lincoln Mercury are back in after 10 years. McDonald's will also return; the fast-feeder last appeared in the Super Bowl in 1996. (See advertisers, right).

According to a number of executives, Fox was around 90% sold out at the close of 2004. A broadcast network generally has 61 spots to sell, though game extensions can increase that number to 63. That leaves the network with six to eight in-game spots left with little more than a month to go. Super Bowl XXXIX will be held in Jacksonville, Fla., on Sunday, Feb. 6.

Super Bowl XXXIX

Ameriquest Mortgage Co. (Half time sponsor)

Anheuser-Busch

BuenaVista Pictures

Careerbuilder.com

FedEx

Frito-Lay

Ford Motor Co.'s Lincoln Mercury

Gameznflix.com

General Motors Corp.'s Cadillac

Godaddy.com

McDonald's

MGM Studios

McIlhenny Co.'s Tabasco

Novartis- Ciba Vision

Paramount Pictures

Pepsi-Cola Co.

Sony Pictures

Texas Instruments

Universal Pictures

Visa

Volvo

Warner Bros.

Source: Advertising Age, Fox, published reports

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