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Fox Sports adds Spike/DDB to roster

Published on .

Fox Sports Net has added to its roster of agencies Spike/ DDB, New York, the boutique created by filmmaker Spike Lee and DDB Needham Worldwide, Chicago. Spike/DDB will handle advertising and on-air promotion for Fox Sports Net's National Hockey League broadcasts beginning this fall. Mr. Lee will direct the spots himself.

Copyright August 1997, Crain Communications Inc.

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