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Fox Sports Americas bows

Published on .

Prime Deportiva, the Los Angeles-based Spanish-language sports channel from News Corp. and a 50/50 partnership between Liberty Media Corp. and Telecommunications International, has been renamed Fox Sports Americas. The new channel will launch four regional feeds to some 3.7 million households throughout U.S. Hispanic and Latin American communities Nov. 1.

The feeds will consist of the U.S., Brazil and northern and southern Latin American regions. The network will carry regular NFL season, playoff and Super Bowl games, as well as current baseball playoff and World Series games. The relaunch will be backed by a $1 million outdoor, print and radio advertising campaign. In a related move, Richard Battista has been named senior VP-Fox Sports International, from senior VP-general manager.

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