Fox Sports Interactive launched a $6 million integrated marketing campaign for Fox Sports College Hoops '99, its largest campaign ever for a college sports videogame. The campaign features more than $3.5 million in network, cable and spot TV advertising, including national ads with Nintendo of America, locally targeted ads with major retailers and spots run during Fox Sports Net college basketball broadcasts. The campaign also includes promotional partnerships with Official All Star Cafe restaurants, The Source Sports
magazine, Bad Boy Entertainment and Travelscape.com.
Copyright November 1998, Crain Communications Inc.