×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fox Sports Interactive launches $6 mil campaign

Published on .

Fox Sports Interactive launched a $6 million integrated marketing campaign for Fox Sports College Hoops '99, its largest campaign ever for a college sports videogame. The campaign features more than $3.5 million in network, cable and spot TV advertising, including national ads with Nintendo of America, locally targeted ads with major retailers and spots run during Fox Sports Net college basketball broadcasts. The campaign also includes promotional partnerships with Official All Star Cafe restaurants, The Source Sports magazine, Bad Boy Entertainment and Travelscape.com.

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular