Fox Sports sends $20 mil ad account to FCB

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Fox Sports, a division of the Fox Television Network, has awarded its estimated $20 million account to Foote, Cone & Belding, San Francisco, industry executives said. Fox Sports last fall parted with agency of record Seiniger Advertising, Beverly Hills, Calif., which handled a variety of advertising, including National Football League programming. Tool of North America, Santa Monica, had handled Fox Sports' Major League Baseball ads.

Copyright January 1997, Crain Communications Inc.

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