Fox Sports, New York, has inked a deal with Marment Group, Stamford, Conn., to create a year-round tracking poll to monitor the sports marketplace. The Fox Sports/TMG Poll will compete against the ESPN/Chilton Sports Poll, a respected research tool whose research is cited frequently by the media. The Fox Sports/TMG Poll will provide Fox TV outlets with information. It will also offer its services to sports leagues and marketers, just as the ESPN/Chilton Sports Poll does.
Copyright October 1997, Crain Communications Inc.