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Foxtel ready to spend

Published on .

Rupert Murdoch's Foxtel cable pay-TV network in Australia, engaged in a bitter head-to-head clash for market share with rival Kerry Packer-backed Optus Vision network, plans a $50 million marketing campaign this year. It will spend a similar sum every year until 2004, according to a leaked business plan published in Sydney newspapers. Foxtel has only about 70,000 subscribers so far but is expected to pass 2 million homes by the end of this year and 5 million by 2000. Beneficiaries are likely to be Foxtel's principal mainstream agency Young & Rubicam Sydney, Wunderman Cato Johnston in Sydney and Melbourne direct marketing shop Directworks.

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