France begins debate on ads' airtime per hour

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PARIS--The French National Assembly on May 18began debating the controversial proposed law to reducethe airtime given over to commercials each hour on publicnetworks France 2, France 3 and La Sept/Arte-La Cinquieme.

Culture Minister Catherine Trautmann is keen to enhancethe quality of the networks and ensure viewers aren't bombarded with more ads than they want. She has compromised onher earlier proposal, which met with stiff opposition, suggesting now that ad time be cut to 10 minutes per hour inthe first year of the law (2000) and to eight minutes in thesecond year (2001).

Copyright May 1999, Crain Communications Inc.

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