France's promodes expands during Indonesia's crisis

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JAKARTA--France's Promodes is not fleeing Indonesia's troubled shores, opening up its second hypermarket in Jakarta this week and with plans to open a third $5 million operation in the capital by the end of July.

"Indonesia is among a few countries where this kind of business will develop in the future," says Jean-Luc Montembault, the firm's Indonesia representative. "During a crisis, customers want a discount system."

Ravaged by economic crisis and with rumblings of radical political change, Indonesia has been deserted by many businesses. The run-up to a June 7 general election is predicted to be marked by violence.

Promodes' hypermarkets in Indonesia operate under the name Continent. Its two outlets each offer more than 15,000 products in shopping areas covering about 8,000 square meters.

Copyright March 1999, Crain Communications Inc.

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