1963-Abelson-Frankel moves to 740 N. Rush St. Zenith and Admiral are key clients.
1965-John Forbes joins the agency as VP-creative director.
1969-The agency originates the first "worthy-cause" promotion:
Clark gum offers to contribute 2.5 cents to UNICEF for each empty gum pack returned to a clearinghouse.
1970-The agency grows to 24 employees, adds Baxter International as a client.
1973-McDonald's joins the client list.
1975-Colleen Fahey joins the agency as a copywriter.
1976-Abelson-Frankel takes a major media event, the 1976 Olympics, and develops the concept into a record in-store sales promotion: "When the U.S. Wins, You Win," for McDonald's.
1979-Brian Robinson joins the agency as associate creative director on the McDonald's account. Frankel helps to introduce the "Happy Meal" nationally.
1981-Marv Abelson, with account executive Dale Taylor, forms Abelson-Taylor, to concentrate on healthcare clients.
1981-Frankel moves to 111 E. Wacker Dr., its current home.
1981-Agency changes its name to Frankel & Co. It now has more than 100 employees; revenues grow to $5.7 million.
1983-Brian Robinson named senior VP, chief creative officer.
1985-Bud Frankel co-authors "Your Advertising's Great-How's Your Business?"
1986-Dan Rose joins agency.
1986-Ford Heavy Trucks added to client roster; Southern California office opened.
1987-United Airlines, Federal Express become Frankel clients.
1988-Bud Frankel relinquishes day-to-day responsibility, becomes CEO. Jim Mack, Dave Tridle, Brian Robinson named exec VPs.
1989-Advertising Age names Frankel Sales Promotion Agency of the Year.
1989-Jim Mack becomes agency president; Bud Frankel is first person inducted into Council of Sales Promotion Agencies' Hall of Fame.
1990-Visa, Target Stores and Nestle added to client roster.
1991-David Tridle becomes co-president, chief operating officer.
1992-Hunt-Wesson becomes a client. Employees number more than 250; revenues climb to $22.4 million.
1993-Dick Thomas is hired as senior VP-director, new business development.
1995-Frankel opens a full-service office in San Francisco. Microsoft and the United States Postal Service join the client roster.
1996-The agency wins the Promotion Marketing Association of America's Super Reggie award for Visa USA's "Read Me a Story" cause-related
1996-Jim Farmer hired as chief financial officer.
1997-The agency grows to almost 700 employees. It is named Agency of the Year by Promo.