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1962-Bud Frankel and Marv Abelson open Abelson-Frankel at 235 E. Ontario St., Chicago, with the belief that sales promotion is the catalyst of marketing.

1963-Abelson-Frankel moves to 740 N. Rush St. Zenith and Admiral are key clients.

1965-John Forbes joins the agency as VP-creative director.

1969-The agency originates the first "worthy-cause" promotion:

Clark gum offers to contribute 2.5 cents to UNICEF for each empty gum pack returned to a clearinghouse.

1970-The agency grows to 24 employees, adds Baxter International as a client.

1973-McDonald's joins the client list.

1975-Colleen Fahey joins the agency as a copywriter.

1976-Abelson-Frankel takes a major media event, the 1976 Olympics, and develops the concept into a record in-store sales promotion: "When the U.S. Wins, You Win," for McDonald's.

1979-Brian Robinson joins the agency as associate creative director on the McDonald's account. Frankel helps to introduce the "Happy Meal" nationally.

1981-Marv Abelson, with account executive Dale Taylor, forms Abelson-Taylor, to concentrate on healthcare clients.

1981-Frankel moves to 111 E. Wacker Dr., its current home.

1981-Agency changes its name to Frankel & Co. It now has more than 100 employees; revenues grow to $5.7 million.

1983-Brian Robinson named senior VP, chief creative officer.

1985-Bud Frankel co-authors "Your Advertising's Great-How's Your Business?"

1986-Dan Rose joins agency.

1986-Ford Heavy Trucks added to client roster; Southern California office opened.

1987-United Airlines, Federal Express become Frankel clients.

1988-Bud Frankel relinquishes day-to-day responsibility, becomes CEO. Jim Mack, Dave Tridle, Brian Robinson named exec VPs.

1989-Advertising Age names Frankel Sales Promotion Agency of the Year.

1989-Jim Mack becomes agency president; Bud Frankel is first person inducted into Council of Sales Promotion Agencies' Hall of Fame.

1990-Visa, Target Stores and Nestle added to client roster.

1991-David Tridle becomes co-president, chief operating officer.

1992-Hunt-Wesson becomes a client. Employees number more than 250; revenues climb to $22.4 million.

1993-Dick Thomas is hired as senior VP-director, new business development.

1995-Frankel opens a full-service office in San Francisco. Microsoft and the United States Postal Service join the client roster.

1996-The agency wins the Promotion Marketing Association of America's Super Reggie award for Visa USA's "Read Me a Story" cause-related


1996-Jim Farmer hired as chief financial officer.

1997-The agency grows to almost 700 employees. It is named Agency of the Year by

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