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Expands Presence on East Coast

By Published on .

CHICAGO (AdAge.com) -- Publicis Groupe's Frankel & Co., Chicago, signed a deal to acquire promotional shop Creative Alliance & Marketing Communications, Southport, Conn.

The shop will remain autonomous under its current management structure but will operate under the new name Creative AIMsm.

The acquisition is part of "Vision 2003," a strategy outlined by Frankel in January 2000 that included geographic expansion as a primary aim.

The purchase of Creative AIMsm, which specializes in grassroots events marketing, broadens Frankel's reach to the East Coast. The terms of the deal were not disclosed.

The Conn.-based company acquired by Frankel is not related to the Lousville, Ky.-based full-service agency Creative Alliance.

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