×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FRANKLY MY DEAR, THIS IS A PROMO

Published on .

Viewers may think they're seeing the latest spot for a Calvin Klein fragrance, but instead it's a CBS promo for "Scarlett," the "Gone With the Wind" sequel airing over four nights next week.

The spot, from Jacobs & Gerber, Los Angeles, features a stylish group of twentysomethings discussing Rhett and Scarlett's torrid relationship as if it were a soap opera.

The promo will run on "Late Show With David Letterman," CBS soaps and on cable.

In this article:
Most Popular