Fred nurtured, shaped and guided this publication, and the exciting advertising and marketing business it covers, and we're certain his will be valuable counsel for us and for the marketing world in the years ahead as he leaves full-time involvement with Ad Age later this month for a busy "retirement."
He came to epitomize the witty, inventive and provocative domain he found as he chronicled advertising during the great creative revolution of the 1960s, which he followed eloquently into the turbulent '70s, the megamerger '80s and the cyberspace era of the '90s.
His sharp skills as an observer of the marketing craft-it's successes and failures, its strengths and foibles-made him a major interpreter of happenings in advertising and marketing for the people in it, for opinion leaders outside it and for the ordinary Americans he reached in countless interviews and appearances in the general news media.
As both critic and defender, Fred's skills as reporter, commentator and editor have served advertising and marketing well and he enjoys its well-deserved respect. He set standards at this publication that will survive the test of time, and having done so takes his place among a long line of Ad Age editors, dating back to founder G.D. Crain Jr., who have made their mark on business journalism and the business world.
It's a landmark achievement in a career that's far from over.