×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Be Free expands offerings with personalization

Published on .

Be Free, a provider of affiliate marketing services, on June 5 introduces BSelect Onsite, software that will enable marketers to add personalized ad-targeting to their Web sites. The software allows marketers to anonymously target users based on their click-stream and purchasing activity. It also lets users opt-out of profiling and edit the information. This broadens the business model for Be Free, which competes with affiliate marketer LinkShare Corp. Bicycling site Supergo.com already is using BSelect Onsite; the software will be available for affiliate sites in the fall.

Copyright June 2000, Crain Communications Inc.

In this article:
Most Popular