ChannelCommerce.com, a Santa Monica, Calif., new-media company, said itintends to give away 95 million PC keyboards in 2000 and 2001, making itsmoney by selling keys on the boards linking directly to Web sites. Thecompany will sell the 12 function keys, each of which will have a sponsor'slogo and a direct link to the sponsor's site. ChannelCommerce said it willlaunch with a giveaway of 250,000 keyboards at November's Comdex/Fall,effectively giving away a keyboard to every attendee. "These keyboards arethe newest form of interactive Web advertising," said John Liu, presidentand founder of ChannelCommerce.Com.
Copyright July 1999, Crain Communications Inc.