×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Free keyboards tied to Web sites

Published on .

ChannelCommerce.com, a Santa Monica, Calif., new-media company, said itintends to give away 95 million PC keyboards in 2000 and 2001, making itsmoney by selling keys on the boards linking directly to Web sites. Thecompany will sell the 12 function keys, each of which will have a sponsor'slogo and a direct link to the sponsor's site. ChannelCommerce said it willlaunch with a giveaway of 250,000 keyboards at November's Comdex/Fall,effectively giving away a keyboard to every attendee. "These keyboards arethe newest form of interactive Web advertising," said John Liu, presidentand founder of ChannelCommerce.Com.

Copyright July 1999, Crain Communications Inc.

Most Popular
In this article: