Designed to ease one of the invisible costs of pro-bono advertising production work, the new program will provide stock photos from the Bettmann Archive, according to a joint statement issued by both organizations.
Microsoft's Bill Gates
Corbis, which is owned by Bill Gates, chairman of Microsoft Corp., acquired the Bettmann Archive in 1995. The photo collection is said to contain 11.5 milion images spanning the whole of modern history.
“The Ad Council is pleased to support Corbis’ image donation program in helping non-profits to deliver their messages more effectively,” said the Ad Council's president, Peggy Conlon, in a written statement. “We look forward to sharing the program with our partners in the advertising and communications field as they aim to stimulate action on important social issues.”