Affiliate marketing software company Be Free announced Dec. 6 it had won a U.S. patent for its anonymous profiling software. The patent covers the anonymous profiling of consumer-purchasing preferences. Be Free said the patent protects users' privacy because the profiles are not linked to users' names, addresses or credit card numbers. Be Free's announcement comes the same day rival LinkShare announced a patent for the technology running its affiliate marketing network.
Copyright December 1999, Crain Communications Inc.