Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Be Free wins profiling patent

Published on .

Affiliate marketing software company Be Free announced Dec. 6 it had won a U.S. patent for its anonymous profiling software. The patent covers the anonymous profiling of consumer-purchasing preferences. Be Free said the patent protects users' privacy because the profiles are not linked to users' names, addresses or credit card numbers. Be Free's announcement comes the same day rival LinkShare announced a patent for the technology running its affiliate marketing network.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: