Set to launch on Oct. 1, Freeler is aimed at customers who cannot afford an Internet connection, according to Marque Joosten, general manager of Freeler.
Only 10% of Dutch households currently have a subscription with an Internet provider, says Mr. Joosten. Freeler expects to garner 300,000 clients this year and aims to become the leading Internet provider in Holland.
An advertising campaign to support the launch breaks through Direct Co., Amsterdam.
Copyright September 1999, Crain Communications Inc.