Freeloader ready to reload

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Freeloader launches version 2.0 of its desktop download service in the next two weeks. The version will feature increased marketing inventory for advertisers and additional content partnerships. Rep firm S & A Associates, New York, handles ad sales. Freeloader will also hire an agency for a late fourth quarter print and interactive campaign, according to Frank Babbitt, VP-sales and marketing.

Copyright August 1996 Crain Communications Inc.

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