New York-based Freeman won broadcast Best of Show for its Prodigy campaign, while Wieden, based in Portland, Ore., won in print for its Nike magazine campaign.
Both agencies have been on a run this awards season, making waves in the Magazine Publishers of America's Kelly Awards and Advertising Age's own The Best Awards competitions (AA, May 27), among others.
PRESENTED AT AAF CONFERENCE
The American Advertising Federation presented the 1996 American Advertising Awards for creative excellence here last week during its annual conference. While the creative competition became the American Advertising Awards in 1995, the prize has remained the Addys.
Both Best of Show winners snared three Addys each. Freeman won for Prodigy, a Little Caesars Pizza TV campaign and a public service announcement for the Partnership for a Drug-Free America. Wieden, in addition to Nike, won Addys for an ESPN "SportsCenter" spot and Nike's "This Week in Pee Wee Football" commercial.
Two agencies received four Addys each-Butler, Shine & Stern, Sausalito, Calif., and Lopez Negrete Communications, Houston.