FreeSamples.com breaks first ads

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FreeSamples. com, San Francisco, on May 29 breaks its first marketing effort, a trade campaign created by FCB Worldwide, Chicago. The advertising, which will be followed by consumer work this summer, will use print and direct mail to focus on FreeSamples' ability to help marketers acquire brand-loyal customers by allowing people to order free samples online.

Copyright May 2000, Crain Communications Inc.

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