Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FreeScholarships.com taps Yahoo! for launch

Published on .

FreeScholarships.com, a Cambridge, Mass., online sweepstakes site that awards education money to people who register, is teaming with Yahoo! on a concert promotion. FreeScholarships and Yahoo! are sponsoring a music tour targeting college students and teens in 20 cities nationwide. The eight-week tour starts Feb. 2. The start-up also is sponsoring a microsite Yahoo! developed for the tour. Yahoo! is spending $1.5 million in offline media and is promoting the tour on its site. DVCi Technologies, Morristown, N.J., created the marketing plan for FreeScholarships.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: