FreeZone Online and Eckrich are partnering to serve up a menu of online games and cross-promotions to position Eckrich's LunchMakers brand as the lunch 6- to 14-year-olds prefer because they can make it the way they want. During the six-month campaign, launching Aug. 25, kids can play the Grab & Gobble My LunchMakers Shockwave game as well as interact with many other activities on the FreeZone mini site (freezone.com/lunchmakers). Eckrich, marketed by ASE Consumer Products Co. will feature the mini-site URL on LunchMakers packages. Financial terms were not disclosed.
Copyright August 1999, Crain Communications Inc.