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Published on .

What do breast-feeding and airbags have in common? Safety, says the new TV campaign for BMW running in France from BDDP, Paris. The ad starts with a crying baby, who is lifted into its mother's arms. A written message says: "Remember the feeling of your first airbag?" The screen shows the child headed toward its mother's breast, where it takes on a contented look. The spot has been so well received in France that BMW may roll it out elsewhere in Europe.
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