The brief covers all brand and product advertising for EDF, a state-owned giant facing competition in its core electricity provision business for the first time this year.
Agencies included in an earlier pitch list were DDB Worldwide, McCann-Erickson Worldwide and Young & Rubicam, all Paris-based.
A new round of pitches will take place in October, with a final decision expected before year-end, according to EDF sources.
The new agency will begin managing EDF advertising in January 2001.
Media buying remains with Mediapolis, Paris, a member of the Havas Advertising-controlled MPG Group.
EDF has also put 11 other assignments to tender, including direct marketing, customer loyalty and polling activities.
Copyright September 2000, Crain Communications Inc.