French government launches national Euro campaign

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PARIS--The French government has kicked off a TV campaign to educate the French population about the euro, the single currency for Europe, which will be introduced to 11 European Union countries, including France, next January.

The campaign will run until January 1, 1999, on state-owned channels France 2 and France 3, at primetime.

The ads feature around 30 different situations, answering in a humorous way questions the French may have on the new currency.

Other facets of the integrated national campaign, such as leaflets and education in schools, will launch November 12. Coins and notes in euros will be put into circulation in 2002 and will exist alongside national currencies for six months.

Copyright November 1998, Crain Communications Inc.

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