French Pernod Ricard leashes two dogs Aussie Alcopop firm

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SYDNEY -- Two Dogs Holdings Ltd, maker of the niche market alcoholic lemonade that triggered the global "alcopops" craze, is to be acquired by French giant Pernod Ricard for about $12m through its Australian wine producer subsidiary, Orlando Wyndham Ltd.

Duncan MacGillivray, the Adelaide publican who in three years has turned an excess of lemons into an excess of cash, and owns 70% of the company, will stay on as managing director. He has given a long- term commitment to Pernod to help it develop new alcoholic drinks such as his latest, Rhubarb Rhubarb.

Jean-Louis Lepeltier, Orlando's chief executive, says: "We aim to provide this potentially huge brand with sustained development throughout Europe, America and Asia."

Two Dogs, which has export and production licences in 44 countries, sold 2.7 million cases last year worth about $100m at retail prices. In Australia it is produced by international cidermaker, Bulmer, and in the U.K. by Merrydown Plc.

Copyright December 1996, Crain Communications Inc.

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