Paris -- State-owned postal monopoly La Poste has called a tender for its estimated $15 million financial services advertising budget and has now received candidacies from more than 20 agencies. La Poste selected Omnicom Group-owned BDDP & Fils, Paris, late last year to take over brand advertising linked to its standard public service postal delivery and commercial next-day mail services. That account, worth an estimated $7 million, as well as the financial services account now up for grabs, have both long been doled out on a freelance basis, with media planning coordinated by an internal marketing division. The new financial services account - tentatively scheduled to be awarded before this summer will be a high-profile national assignment for the agency chosen. La Poste serves as a popular alternative to commercial banks and is used by millions of French citizens for checking and savings accounts, mortgages and other loans and a variety of investment plans. Advertising for financial services from La Poste has focused in recent years on simple dialogues between French celebrities. The latest ad in this series, starring judo athlete David Douillet and actor Elie Semoun, is now rolling out across France.
Copyright January 2001, Crain Communications Inc.