The Geneva outlet, the 22nd FNAC store outside France, opens just weeks after the retailer made its first move into Italy with a new store in Milan.
In Switzerland, FNAC will open at least three additional shops by 2003: a second Geneva outlet (in early 2001) as well as outlets in Lausanne and Basel. In Italy, FNAC plans to open eight stores by 2003.
Advertising in Switzerland is being handled by DDB Worldwide, Berne, while Italian advertising is handled by BGS D'Arcy, Milan.
FNAC, owned by France's Pinault Printemps Redoute (PPR) retail and distribution group, operates 79 stores worldwide, including 57 in its domestic market, six in Spain, five in Portugal, two in Brazil, and one each in Italy, Switzerland and Geneva.
The company's product line runs the gamut from books, film and music to consumer electronics goods, computer hardware and software, video games and telecommunications equipment. Global sales in 2000 are projected to top $2.5 billion.
Copyright November 2000, Crain Communications Inc.