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French tourism group Accor in global rebranding push

Published on .

PARIS--In an effort to reinforce international brand notoriety and create synergies between related businesses, French tourism sector giant Accor has decided to give new prominence to its corporate logo in advertising and at properties worldwide.

The corporate re-branding effort will be global in scope, and will see the Accor logo gradually added to brand names at the 3,500 hotels the group owns and operates in 140 countries. The Accor name and logo will thus co-exist alongside the well-known Formule 1, Ibis, Novotel and Mercure brands.

The re-branding will also figure prominently in tourism services Accor offers to business, notably via its ticketing and travel agency division, as well as at the group's various Internet sites -- www.Accorhotels.com, www.Accorservices.com and www.Accortravel.com.

The ACCOR logo will also be added to corporate and brand advertising handled by Omnicom Group-owned BDDP@ TBWA, Paris.

Copyright October 2000, Crain Communications Inc.

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