Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

French Web measurement company expands to U.S.

Published on .

NetValue, a Paris-based Internet usage measurement company, expands into the U.S. April 5 as NetValue USA. NetValue monitors Web activity of a panel of people using a proprietary application to help marketers gain a more complete picture of consumers' online activity. NetValue clients include Microsoft Corp., Yahoo! and L'Oreal.

Separately, Leading Web Advertisers today launches its latest ad-monitoring service, New to the Web, which scans sites to identify, classify and report online ads as they debut each day, competing with such services as Media Metrix's AdRelevance.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: