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Friendly to launch Cyclone

Published on .

Friendly Ice Cream Corp., Wilbraham, Mass., is planning what Chairman-CEO Don Smith says is its biggest dessert introduction ever--the soft-serve Cyclone. Friendly doesn't have an agency of record, but the 646-unit Eastern chain plans to choose between two contenders in late February to handle the spring launch, a spokeswoman said.

Copyright February 1999, Crain Communications Inc.

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